When Pinterest was launched as an invitation-only program in 2010, the social networking site was basically a fun and inventive way to bookmark images and websites. Its target demographic appeared to be women, and it was a popular place to find craft ideas, recipes, home decor ideas and healthy exercise routines. Then in 2011, the [...]
Watch The UFC’s (Ultimate Fighting Championship®) rise to become one of the leading global sports brands can be credited in large part to its success with social media, community engagement and game-changing campaigns including connecting their pro fighters with fans online. In this video, UFC CEO, Dana White, speaks with New Media Expo co-founders Rick [...]
OK, so you have a great product or service and you have a great sales rep team in place with the right contacts. All are critically important elements in launching a successful brand – but in reality you’re only half-way there. What is your plan for visibility? Public Relations can help create impressions in media [...]
Great stories are passed along from generation to generation. A great story can inspire people, can make them feel better, and can even spark a movement. If stories are such an important part of who we are, why not tell great stories about our companies and brands? Need inspiration? Check out these two GREAT brand [...]
The colors you use for your brand matter more than you think. For example, did you know that 33% of the world’s top brands use the color blue in their logos? Or that the color red is unpopular for brands in the clothing industry? Because “a picture is worth a thousand words”, here’s a great [...]
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