In his daily post today, Seth Godin talks about the “race to the bottom” in business. Everything he says is spot on. Anyone can make it big by discounting and giving things away. Few become spectacular by putting out EPIC products and services. Here’s what Seth says:
There’s always the opportunity to cut a corner, sacrifice lifestyle quality and suck it up as we race to grab a little more market share.
But the problem with the race to the bottom is that you might win.
You might make a few more bucks for now, but not for long and not with pride. Someone will always find a way to be cheaper or more brutal than you.
The race to the top makes more sense to me. The race to the top is focused on design and respect and dignity and guts and innovation and sustainability and yes, generosity when it might be easier to be selfish. It’s also risky, filled with difficult technical and emotional hurdles, and requires patience and effort and insight. The race to the top is the long-term path with the desirable outcome.
Sign me up.
Sign me up too Seth! Actually… now that I think of it, I’m already signed up. The race to the top is the only way I know how to do it. And it’s how you’ve been doing it for years. It may take longer to get there, but we will still be there long after those other folks. Thank you for helping people see it our way.