Some entrepreneurs get Twitter and some don’t. I must admit that early on I didn’t really understand how Twitter could help my business. Why would anyone care about what I was doing in 140 characters or less?
Even though personally I didn’t “get it”, I decided to give it a try.
I started off slowly and started to really understand what the platform was and more importantly what it wasn’t. I asked people that I trusted for their help and I studied other entrepreneurs who appeared to be having success on the platform.
Slowly but surely, I began to build a presence on Twitter and started to see very positive effects for my business and my brand. Today, after almost a year since I started using Twitter consistently, I have nearly 6,000 followers (@RalphQuintero), Twitter is one of my biggest sources of traffic to my site, and I have been able to establish relationships with very influential people in my market. It has also helped me to connect very authentically with my audience, which helps in building trust and a very loyal following. At the end of the day… All of that translates into more revenue.
One thing that I’ve learned along way is that unless you have a clear strategy for Twitter, you can end up wasting a lot of time.
So what’s the best strategy?
Earlier today I read a great guest blog post over at Think Traffic by Tara Gentile that presented a very good Twitter strategy for entrepreneurs. I wanted to share it with you because I think the advice that Tara gives is spot on. You can find the post here:
This strategy is very similar to the one that I’ve used personally, and I find that it works very well.
Are you on Twitter? If so, what’s your strategy? Do you have any tips you’d like to share with our community? Just drop us a comment below.
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